Privacy Policy

Introduction

Welcome to APIMart. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (apimart.ai) and use our unified AI API platform, and tell you about your privacy rights and how the law protects you.

Important Information

APIMart is operated by APIMART PTE. LTD., a company incorporated in Singapore (UEN: 202634430G). The company is the controller and responsible for your personal data (referred to as "we", "us" or "our" in this privacy policy).

If you have any questions about this privacy policy or our privacy practices, please contact us at [email protected].

The Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: includes first name, last name, username or developer ID
• Contact Data: includes email address and organization information
• Technical Data: includes internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform
• Usage Data: includes information about how you use our website, API services, and which AI models you access
• API Data: includes API keys, request logs, usage metrics, and billing information
• Credits & Transaction Data: includes your Credits balance, Credits consumption records, and top-up and order history. Credits are a virtual unit used solely to redeem AI services on the platform; they are not a fiat-currency balance, are non-withdrawable and bear no interest (see our Terms of Service for details)
• Content Data: includes prompts, inputs, and generated outputs when you use our AI models through the API
• Marketing Data: includes how you arrived at our website (such as advertising click identifiers and campaign parameters) and, where permitted, whether a registration or top-up followed an advertisement

How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To provide and maintain our unified AI API platform and services
• To process API requests and deliver AI model responses (chat, image, video generation)
• To manage your API keys and authenticate your requests
• To monitor API usage, enforce rate limits, and calculate billing
• To manage your Credits balance, calculate Credits consumption for AI services, and process top-ups. The Credits required for a given model or channel may be adjusted dynamically.
• To notify you about changes to our Service, API updates, or new model availability
• To provide customer and developer support
• To gather analysis or valuable information to improve our Service and API performance
• To detect, prevent and address technical issues, abuse, and security threats
• To measure the effectiveness of our advertising and to help advertising partners show our ads to relevant audiences, as described in "Sharing Data with Advertising Partners" below

Sharing Data with Advertising Partners

We work with advertising partners to measure whether our ads lead to registrations or top-ups and to improve how our ads are delivered. Our current partners are Google (Google Ads), Criteo, Microsoft Advertising, Meta and Reddit. Criteo may show our ads on websites and apps in its partner network, including ChatGPT.

What we may share:

• A hashed version of your email address. We convert your email address into an irreversible code (SHA-256) before sending it; partners can use it only to match against data they already hold, not to read your email address.
• A pseudonymous identifier derived from your account, used so the partner can recognise the same visitor across our website and our servers.
• The pages and AI models you view on our website.
• Conversion events (account registration or a completed top-up), when they occurred, and for a top-up the order reference, amount and currency.
• Technical Data at the time of the event: IP address, browser user agent and page URL.
• Advertising click identifiers or campaign parameters from the ad you clicked, where available.

How we share it: from your browser through the partner's tag, or directly from our servers to the partner when you register or when a top-up is confirmed by the payment provider.

When we share it:

• If you are in the European Economic Area, the United Kingdom or Switzerland, we share this data only after you select "Accept all" in our cookie choice.
• Elsewhere, we share this data unless you opt out by selecting "Reject all" in Cookie settings, using the "Do Not Sell or Share My Personal Information" link, or sending a Global Privacy Control signal from your browser.
• Once you opt out or withdraw consent, we stop sharing new data with advertising partners.

What we do not share: your password, API keys, payment card details, or the prompts, inputs and outputs you send to or receive from AI models.

Each partner processes this data under its own privacy policy: Google, Criteo, Microsoft, Meta and Reddit. These partners may process data outside your country of residence.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent
• Opt out of the sharing of your personal information with advertising partners

Your U.S. State Privacy Rights

Under the privacy laws of California and certain other U.S. states, sharing personal information with advertising partners for cross-context behavioral advertising may be considered a "sale" or "sharing" of personal information. We do not sell personal information for money. You have the right to opt out of this sharing at any time:

• Use the "Do Not Sell or Share My Personal Information" link at the bottom of any page, which opens Cookie settings, and select "Reject all"; or
• Enable Global Privacy Control in your browser. We treat a Global Privacy Control signal as a request to opt out.

You may also request access to, correction of, or deletion of your personal information by contacting us using the details below. We will not discriminate against you for exercising these rights.

Cookies Policy

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier.

For details of the technologies we use, the providers involved and how to change your choice, see our Cookie Policy.

Changes to Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• Company: APIMART PTE. LTD.
• Unique Entity Number (UEN): 202634430G
• Registered office: 9 RAFFLES PLACE, #06-00, REPUBLIC PLAZA, SINGAPORE 048619
• By email: [email protected]
• By visiting our website: apimart.ai
• Documentation: docs.apimart.ai