Hailuo 03 (MiniMax 3.0) API: Pricing & Access

If you searched for the Hailuo 03 API, here is the short answer: MiniMax has never released a model named Hailuo 03 or Hailuo 3. The next-generation video model MiniMax released on July 31, 2026 is officially called MiniMax H3. Many third-party sites and users call it Hailuo 3, Hailuo 03, or Hailuo H3, so in most cases "Hailuo 03" means MiniMax H3.

On APIMart, you call it through the MiniMax H3 API with the model ID MiniMax-H3 or MiniMax-H3-Max. If you want the previous generation, the MiniMax Hailuo 2.3 API is also available. Both are billed pay-as-you-go, and current prices are listed on their model pages.

If I were checking whether MiniMax H3, or Hailuo 2.3, fits my workflow, these are the points I'd care about right away:

• Official name: MiniMax H3. "Hailuo 03" is an unofficial name that MiniMax does not use
• Lineage: MiniMax describes the path as "from Hailuo 01 and Hailuo 02 to H3"
• Main modes (MiniMax H3 on APIMart): text-to-video, first/last-frame image-to-video, and multimodal reference-to-video
• Output: native 2K (768P also supported), 4–15 second clips, with a native stereo audio track
• Aspect ratios (MiniMax H3 on APIMart): 21:9, 16:9, 4:3, 1:1, 3:4, 9:16
• Billing: pay-as-you-go; check the model page for current pricing
• API endpoint: POST https://api.apimart.ai/v1/videos/generations
• APIMart model IDs: MiniMax-H3 / MiniMax-H3-Max and MiniMax-Hailuo-2.3 / MiniMax-Hailuo-2.3-Fast
• Delivery flow: async job, then poll the task status until it is completed
• File access: download finished videos promptly instead of relying on the output link long term

Watch out for unofficial sites. Domains such as hailuo3.app are not run by MiniMax. MiniMax's official products live at hailuoai.video and minimax.io.

Key Takeaways

• MiniMax has not released a model called Hailuo 03 or Hailuo 3. Its next-generation video model, released on July 31, 2026, is officially named MiniMax H3, and many sites and users call it Hailuo 3 or Hailuo 03.
• MiniMax describes its lineage as "from Hailuo 01 and Hailuo 02 to H3". The H3 launch post says H3 generates up to 15 seconds of 2K video with native stereo sound.
• On APIMart, call it with MiniMax-H3. It supports text-to-video, first/last-frame image-to-video, and multimodal reference-to-video (reference images, video, and audio), at native 2K or 768P, 4–15 seconds, with a synced audio track. The faster MiniMax H3 Max API (MiniMax-H3-Max) supports the same text-to-video, first/last-frame, and multimodal reference modes at 480P, 768P (default), or 1080P, 5–15 seconds, with no 2K.
• Hailuo 2.3 (MiniMax-Hailuo-2.3 and MiniMax-Hailuo-2.3-Fast) remains available: text-to-video or single first-frame image-to-video, 6 or 10 seconds at 768p, 6 seconds at 1080p. Both models are billed pay-as-you-go, with prices listed on their model pages.
• Requests go to POST https://api.apimart.ai/v1/videos/generations with Bearer auth and return a task ID; poll GET /v1/tasks/{task_id} until the status is completed (every 5–10 seconds for 2K H3 jobs), then read the video from data.result.videos[0].url[0] and download it promptly.

Minimax Hailuo API Tutorial: Clone Voice, AI Video & Music Generation + Make.com Automation

Quick Comparison

So if you need short-form AI video and want one account, one balance, and one endpoint on APIMart, the practical path is to test MiniMax H3 against your real prompts, and keep Hailuo 2.3 in mind for cheaper silent clips.

Core Features of MiniMax H3, the Model Often Called Hailuo 03

Supported Generation Modes and Media Inputs

MiniMax describes H3 as a general-purpose multimodal generation model that reads text, images, video, and audio in one context. Its launch example combines a reference video for the camera move, an image for the character, and an audio clip for the vocals in a single prompt ^[1].

On APIMart, MiniMax H3 supports three request types:

• Text-to-video: prompt only
• Image-to-video: first_frame_image, last_frame_image, or both
• Multimodal reference-to-video: reference images, up to 3 reference videos, and up to 3 reference audio clips

First/last-frame mode and multimodal reference mode cannot be combined in one request.

If you need explicit camera tags, Hailuo 2.3 on APIMart supports 15 bracketed Chinese camera commands placed at the start of the prompt, such as [左移] (pan left), [左摇] (rotate left), [推进] (push in), [拉远] (pull out), and [跟随] (follow) ^[3]. MiniMax H3 does not use this tag list; you describe the camera movement in the prompt or pass a reference video.

Output Quality, Duration, and Aspect Ratios

According to MiniMax, H3 outputs up to 15 seconds of video at 2K resolution by default, with native stereo sound ^[1]. On APIMart, clip length runs from 4 to 15 seconds, and resolution is 2K (default) or 768P.

For text-to-video, you can choose 21:9, 16:9, 4:3, 1:1, 3:4, or 9:16; if you leave it out, it falls back to 16:9. For first/last-frame image-to-video, the input image sets the aspect ratio. Longer clips and 2K output cost more per job than shorter 768P clips.

How MiniMax H3 Relates to Earlier Hailuo Models

MiniMax's own wording is: "From Hailuo 01 and Hailuo 02 to H3, each generation has been an order of magnitude more complex to build than the last." It also says H3 set aside the Hailuo 02 architecture for a new design ^[1]. Hailuo 2.3 and 2.3 Fast, released in October 2025, are still available on APIMart.

The next step is to weigh these features against billing and usage limits before you decide what to use.

MiniMax H3 vs. Hailuo 2.3: Cost, Output, and Workflow Fit

The table below focuses on the differences that shape cost, output, and production fit on APIMart.

If what draws you to "Hailuo 03" is native audio, longer clips, and 2K output, MiniMax H3 is the model to test. If you only need short silent clips, Hailuo 2.3, especially Fast, can keep per-second costs lower.

Pricing, Billing, and Cost Planning

How Hailuo Video Pricing Is Structured

MiniMax video models are generally billed per second of video generated, so your total cost changes based on three things: resolution, clip length, and mode.

That means a longer clip costs more than a shorter clip at the same resolution. Of those three factors, resolution usually hits your bill the hardest: higher resolutions cost more per second than lower ones ^[6].

Faster modes are the main way to cut spend. MiniMax describes Hailuo 2.3 Fast as faster and cheaper than the standard model ^[2]. On APIMart, as of October 2026, Fast costs about half of standard Hailuo 2.3 at 768p and about 40% less at 1080p.

A simple rule of thumb: plan around your total generated seconds first, then pick the lowest resolution that still fits the job.

MiniMax H3 and Hailuo 2.3 Pricing on APIMart

APIMart has no separate "Hailuo 03" price because there is no model by that name. What you pay for is MiniMax H3 or Hailuo 2.3. If you see a "Hailuo 03" rate on another site, check which model it actually refers to.

APIMart uses one USD credit balance across models. So if you're already paying for other AI workloads like WAN 2.6 API there, the MiniMax models fit into the same account and budget.

Next, the access section shows how to create a key and send a request.

Usage Limits, Storage Costs, and Monthly Budget Estimates

You can estimate monthly spend with a simple formula:

seconds per video × number of videos × per-second rate

Use the per-second rate shown on the model page at the time you test, because prices can change. Rather than relying on someone else's estimate, run a small budget test:

These numbers cover generation only. Storage and file retention are separate concerns.

One small gotcha: generated video links are not meant for long-term hosting, so it makes sense to download files right away. On MiniMax's own platform, failed generations and clips sent to security review don't deduct credits ^[5]. If you hit 429 errors, use exponential backoff.

How to Call MiniMax H3 (Hailuo 03) on APIMart

There is no model ID called Hailuo 03. To use the model most people mean by that name, call MiniMax H3. If you prefer the previous generation, use Hailuo 2.3. The steps below use MiniMax H3 as the example.

Create an APIMart Account and Generate an API Key

Once you've looked at billing, the next step is getting access. Create a free APIMart account, add funds to your USD credit balance, and head to the API Key Management page in your dashboard to generate your API key.

One small but important note: keep that key in an environment variable, not in your source code. It's a simple habit that can save you a lot of trouble later.

Find the Model and Send a Video Generation Request

Set the model name to MiniMax-H3. The parameters below are for MiniMax-H3; MiniMax-H3-Max uses the same endpoint but outputs 480P, 768P, or 1080P, at 5–15 seconds (no 2K).

Send your request to:

POST https://api.apimart.ai/v1/videos/generations

These are the main fields you'll use:

Here is a minimal MiniMax H3 request:

curl -X POST https://api.apimart.ai/v1/videos/generations \
  -H "Authorization: Bearer $APIMART_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "model": "MiniMax-H3",
    "prompt": "A slow push-in on a ceramic mug on a wooden desk, morning light, steam rising",
    "duration": 5,
    "resolution": "2K",
    "aspect_ratio": "16:9"
  }'

If you leave out the images, MiniMax H3 runs as text-to-video. Add first_frame_image, last_frame_image, or both for image-to-video. MiniMax H3 also has a multimodal reference mode (reference images, video, and audio), which cannot be combined with first-and-last-frame mode.

If you prefer Hailuo 2.3, use the same endpoint with MiniMax-Hailuo-2.3 or MiniMax-Hailuo-2.3-Fast. Standard accepts a prompt alone or a prompt plus first_frame_image; Fast requires first_frame_image, and the prompt is still required. Clips run 6 or 10 seconds at 768p (the default) and 6 seconds at 1080p.

Handle Authentication, Job Status, and File Retrieval

Every request needs a Bearer token in the header:

Authorization: Bearer YOUR_API_KEY

After you submit a request, don't expect the MP4 right away. The process is asynchronous. The API returns a task ID first, and the final video comes after processing finishes:

{"code":200,"data":[{"status":"submitted","task_id":"task_..."}]}

Poll:

GET https://api.apimart.ai/v1/tasks/{task_id}

Check until the status changes to completed. 2K generation is slower, so polling every 5–10 seconds is a sensible interval. When the task is done, the video URL is in data.result.videos[0].url[0].

Also, make sure you download the MP4 promptly and store it in your own storage.

How MiniMax H3 Is Used Across Industries

MiniMax lists film opening titles, product websites, animated posters, advertising, and e-commerce among H3's use cases ^[1]. Here is how that maps to common team workflows.

Marketing: Text-to-Video Ad Creation

Marketing teams often face tight deadlines and demand high-quality results. With MiniMax H3, they can describe the scene, the camera move, and the sound in one prompt, or pass a reference video to copy a specific camera movement. MiniMax also highlights H3's instruction following and its rendering of on-screen text and brand elements ^[1].

E-Commerce: Image-to-Video Product Demos

Static product photos can only go so far for e-commerce sellers. With first-frame or first/last-frame image-to-video, a seller can start from a clean product shot and describe the motion they want, keeping the product's color and texture anchored to the source image. Test a few prompts at 768P before moving to 2K.

Entertainment: Audio-Driven Video Clips

For entertainment and social clips, MiniMax H3's native stereo audio is the main difference from earlier Hailuo models. In multimodal reference mode, you can pass a reference audio clip alongside images or video, so sound is generated with the picture rather than added afterward ^[1].

To run these workflows on APIMart, use MiniMax H3 or, for silent clips, Hailuo 2.3, and test them against your own prompts.

Best-Fit Use Cases and Final Takeaways

Where MiniMax H3 Fits Best in Real Workflows

Now that features, billing, and access are on the table, the next step is simple: figure out where MiniMax H3 makes sense in day-to-day production, and where Hailuo 2.3 is enough.

MiniMax H3 works well for teams that need repeatable short video generation across marketing, product, social, and training work. For marketing and advertising teams, it can produce multiple ad versions or launch teasers for A/B testing. E-commerce teams can turn static product photos into motion clips that show texture and detail more clearly.

For social media content, the native audio track is a strong match for TikTok, Reels, and Shorts, where sound is part of the format, not just an add-on. Teams making episodic brand videos can use reference images to keep characters steady from scene to scene. For education and corporate training, it can turn scripts into explainer scenes and make clip updates easier between cohorts. It also fits batch pipelines that depend on asynchronous generation.

Key Points to Confirm Before Adoption

Before rolling it into production, check the basics so your output goals line up with cost, format, and delivery needs.

• Model name: There is no official Hailuo 03. On APIMart, call MiniMax-H3 / MiniMax-H3-Max, or MiniMax-Hailuo-2.3 / MiniMax-Hailuo-2.3-Fast.
• Pricing and volume fit: Both models are billed pay-as-you-go, with prices listed on their model pages. Plan around total generated seconds and confirm your budget with a small test batch.
• Resolution and duration trade-offs: On APIMart, MiniMax H3 runs 4–15 seconds at 2K or 768P. Hailuo 2.3 runs 6 or 10 seconds at 768p and 6 seconds at 1080p.
• Storage window: Don't treat generated file URLs as permanent; download and store files right away.
• Prompt testing: Test prompts at a lower resolution or a Fast variant before moving to final high-resolution renders.

FAQs

Is MiniMax H3 the same as Hailuo 03?

In practice, yes. MiniMax has not released any model named Hailuo 03 or Hailuo 3. The next-generation model it released on July 31, 2026 is officially called MiniMax H3, and many sites and users refer to it as Hailuo 3, Hailuo 03, or Hailuo H3. On APIMart, call it with MiniMax-H3 or MiniMax-H3-Max through the MiniMax H3 model page. Hailuo 2.3 is also available if you want the previous generation.

How much does Hailuo 03 cost on APIMart?

There is no separate Hailuo 03 price, because the model is listed under its official name, MiniMax H3. MiniMax H3 and Hailuo 2.3 are billed pay-as-you-go, and their current prices are on their model pages. To estimate your budget, generate a small batch of short clips and check the credits used.

Which resolution is best for my budget?

The best resolution comes down to budget and what kind of clips you need, since video generation is typically billed per generated second and higher resolutions cost more.

If you want the lowest-cost option for high-volume use, a lower resolution such as 768P usually makes the most sense. If image quality matters more, MiniMax H3's native 2K gives you higher-resolution output. Also check clip length: on APIMart, MiniMax H3 supports 4–15 seconds, and Hailuo 2.3 supports 6 or 10 seconds at 768p and 6 seconds at 1080p.

How long does MiniMax H3 take to generate a video?

APIMart does not publish a fixed generation time. It depends on resolution, clip length, and current load, and 2K jobs take longer than 768P jobs.

Because timing shifts, asynchronous workflows are the safer choice for API integrations. Poll every 5–10 seconds and set a generous client timeout.

What should I test before using MiniMax H3 in production?

Before production, validate image inputs up front against the documented limits of whichever model you call, including file size and aspect ratio. That small check can save you from avoidable 400 errors later.

For 429 and 5xx responses, retry with exponential backoff. Don't hammer the API and hope for the best. Backoff gives the service room to recover and helps your app behave like a good citizen.

Video generation runs asynchronously, so plan for that from the start. If you are using MiniMax H3 on APIMart, polling every 5–10 seconds works well for 2K jobs.

Also, don't sit on the output. Download generated videos promptly so you don't lose access.

At the same time, log the basics for each job:

• task_id
• wall-clock time
• estimated costs

Those few records make debugging, billing checks, and job tracking much less of a headache.

Which model should I launch with?

On APIMart, start with MiniMax H3 if you need native 2K output, longer clips, or synced audio and dialogue. Start with Hailuo 2.3 if you want short silent clips at a lower per-second cost.

Hailuo 2.3 is still a strong fit if your focus is stylized art, human motion, or micro-expressions. Hailuo 02 still makes sense when physics-heavy motion or first/last-frame transitions matter more. And if you want to keep costs down, use Fast variants or lower resolution for early tests before moving to final high-resolution renders.

How do I keep characters and brand style consistent across clips?

To keep visuals consistent, start with a detailed reference image or a "Character Bible" that outlines essential features like facial structure, clothing, and overall style. This serves as a foundation for maintaining uniformity. Focus on perfecting the initial reference and the first "Anchor Shot", as these will act as a visual guide throughout the project. With MiniMax H3, you can pass those reference images in multimodal reference mode so characters and branding stay visually aligned across clips.